Forexchange
Forexchange service’s Brand identity
Logo's design for the different services offered by Forexchange brand.
Forexchange is a company specialized in currency exchange which offers the following sales services: Currency Exchange, Tax Refund, buying and selling travel tickets, Audio Guide, "Experience" service for guides in the most important cities, Sim Card and Insurance.
The Brand Guidelines
Starting from a solid but still too informal image, we have taken on the challenge of adding color to Forexchange's services. A vacation offer cannot be anything other than lively and surprising!
Therefore, we played with shapes and colors to create the identity of Forexchange's services. Depending on how they combine with each other, they create the logos of each service.
With this strategy, we easily adapted this new image to all communication channels, from online web to street posters.
