Brand Identity Ohana

Brand identity for the Ohana physiotherapy studio in Spain

A new brand identity for a new physiotherapy center in Madrid, Spain. The name Ohana, which means family in Hawaiian, wants to convey the idea of a place where people can feel protected and cared for, like at home. The typical old Hawaiian house is the Kauhale which is represented by a set of connected places in the house. The logo represents this idea of a space that unites and protects those who arrive there from outside.

The interiors, which take their name from the islands of the Hawaiian archipelago, were designed by the BarronKress studio of Madrid, with whom we collaborated in the creation of the graphics.

Here we find the theme of the circles represented by the people/families who meet at the Ohana physiotherapy studio.